React LLC and W2 Films Announce Collaboration to Launch Technology-supported Unscripted TV Programs Offering $50 Million Prize Pool to Live Interactive Viewers

Feb 20, 2023

TAMPA, Fla., Jan. 26, 2023 /PRNewswire-PRWeb/ — Tampa Bay-based React LLC, an experiential advertising technology and entertainment company, in collaboration with Minneapolis-based content production studio W2 Films, announced today the formation of RXP Global, a partnership to create and distribute a new breed of interactive unscripted TV programming. The RXP Global enterprise will collaborate to produce two TV shows that incentivize live viewing and competition between millions of audience members simultaneously. A record-setting $3 million weekly prize pool will establish a new reason to watch programs and content live, with viewer attention being the only thing paid to participate and win.

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